Landlord Representation
Century Realty has vast experience in the marketing and leasing of office, retail and industrial properties. Our strategic approach is comprised of creative marketing and powerful networking to be certain that all brokers and potential end-users are informed of the leasing opportunity. Our target marketing program will be designed to differentiate ourselves from competing properties and to attract tenants to your property. The branding we utilize is a direct reflection on the Landlord, so the message will be highly professional and executed in a first-class manner.
We accomplish our marketing and leasing efforts through some of the following critical steps:
- Meet with Landlord to gather all applicable information
- Present a customized listing agreement
- Establish a marketing plan and budget
- Evaluate all property information including floor plans and building standards
- Develop custom marketing brochure by utilizing renderings, photographs, aerials, maps, demographics, etc.
- Personal outreach by cold calling, sending email blasts to prospective tenants, regional economic development companies, brokerage community
- Send press releases, when necessary
- Place proper signage
- Advertise on all websites and listing services
- Attending conferences and participating in networking meetings through our real estate affiliations
- Take advantage of our social media outlets
- Be certain to include any incentives from an economic or tax advantage, if applicable
- Perform all client and broker tours
- Assist in any special events at the building to gain exposure to end-users and to attract the attention of brokers representing tenants in the marketplace
- Formulate or respond to proposals
- Advise on market competition and competing listings to position our clients to win deals
- Qualifying tenants (i.e.: financial strength)
- Help with space planning, negotiating of landlord work letters and finishes
- Assist with lease negotiations and obtaining signatures
- Perform lease/financial analysis
- Cap Rate analysis for stabilized assets
